What is steps in product and service design?
The steps in product and service design can vary depending on the specific industry and company, but here are some general steps that are commonly followed:
1. Identify the need or problem: This involves understanding the market and customer requirements. It could be through market research, surveys, or identifying gaps in existing products or services.
2. Research and ideation: This step involves gathering information, exploring different concepts, and generating ideas for potential product or service solutions. It can be helpful to involve diverse stakeholders, such as customers, designers, engineers, and marketers, to ensure a comprehensive approach.
3. Concept development: Once ideas are generated, they need to be refined and developed into specific concepts. This includes creating sketches, prototypes, and mockups to visualize the product or service.
4. Evaluation: The concepts should be evaluated based on feasibility, desirability, and viability. Factors such as technical feasibility, market potential, cost, and business goals should be considered.
5. Prototype and testing: After selecting the most promising concept(s), prototypes are built to test and validate the design. It can involve creating physical or virtual mockups of the product or service to gather feedback from users or potential customers.
6. Iteration and refinement: Based on the feedback received during testing, the design is refined and further iterations are made. This step involves incorporating improvements and making necessary adaptations.
7. Final design and development: Once the iterations and refinements are complete, the final design is developed and detailed specifications are created. This includes finalizing the technical aspects, manufacturing processes, and any other requirements needed for production.
8. Production and launch: The product or service is manufactured or developed, including any necessary quality control processes. Marketing and promotion activities are carried out to create awareness and generate demand among the target audience.
9. Post-launch evaluation: After the product or service is launched, it is important to gather feedback from customers and assess its performance. This feedback will help identify areas for improvement and guide future iterations or updates.
It's worth noting that these steps are not necessarily linear and may involve iteration and overlap. Design thinking methodologies often advocate for an iterative approach where multiple cycles of testing, learning, and refining are performed throughout the design process.