White space, also known as negative space, is the area of a design that is left blank or empty. It is an important element of design because it helps to create visual hierarchy, balance, and contrast. It can also be used to draw attention to certain elements of a design, such as a headline or a call to action. White space can also help to create a sense of calm and order in a design, making it easier to read and understand. By creating a sense of balance and order, white space can also help to make a design look more professional and polished.
