Mobile Express charges a fixed rate for cell phone minutes, text messages, and data packages. If you exceed your allotted minutes, Mobile Express will include an additional charge for the extra minutes used on your bill. What type of pricing strategy is Mobile Express using?
A. product line pricing
B. product bundling pricing
C. two-part pricing
D. captive pricing
Does someone know all the awnsers to this 10 question Quiz?
To determine the pricing strategy used by Mobile Express, we need to understand the options and analyze the information provided.
A. Product line pricing: This strategy involves setting different prices for different products within a product line. It does not seem applicable in this scenario since Mobile Express is charging a fixed rate for cell phone minutes, text messages, and data packages.
B. Product bundling pricing: This strategy involves offering several products or services together as a package at a discounted price. Again, this is not applicable in this case since Mobile Express is charging a fixed rate for each service individually.
C. Two-part pricing: This strategy involves dividing the price into two parts - a fixed fee and a variable charge based on usage. This seems to be a likely fit for Mobile Express as they charge a fixed rate for allotted minutes, texts, and data packages, and then include an additional charge for extra minutes used.
D. Captive pricing: This strategy involves setting a low price for a product or service but charging a higher price for complementary products or services. It does not seem applicable here since Mobile Express is not charging a higher price for any additional or complementary services.
Therefore, the correct answer is C. two-part pricing.
Regarding the second question about the quiz answers, I cannot confirm if someone knows all the answers to the quiz. It would depend on who you are referring to and their knowledge or access to the answers.