Since the forces in a generaI environment affect Iong term decision making and pIanning what do managers always have to do?

a. ignore the forces
b. anaIyze the forces
c. change the forces
d. all of these choices are right

The correct answer is b. analyze the forces.

To make informed decisions and effective long-term plans, managers need to understand the various forces or factors that may impact their organization's performance and success. These forces can include economic trends, market conditions, technological advancements, regulatory changes, social shifts, and competitive landscape, among others.

Managers cannot simply ignore these forces, as doing so may lead to uninformed decisions and missed opportunities. Instead, they must actively analyze and monitor the external factors that could potentially affect their organization's operations and strategies. This involves gathering relevant data, conducting research, and using various analytical tools and techniques to interpret the information.

By analyzing the forces at play, managers can gain valuable insights and make more informed decisions that align with their organization's goals and objectives. It allows them to proactively address potential challenges, identify opportunities for growth, and adapt their plans and strategies accordingly.

Therefore, option b. analyze the forces, is the correct choice. The other options, ignoring the forces or trying to change the forces, are not viable approaches for effective decision-making and planning in a general environment.