A fashion designing graduate, is working in research and development department section of a famous female outfit brand. His job is to think of innovative ideas and develop unique products related to fashion industry and maintain cutting edge distinctive advantage of the firm in the market. Amid economic crunch of the country, the company is being forced to downsize its HR thus creating a vibe of job insecurity among its employees. In these conditions, Mr AB, is intended to prepare plan B to bear the worst case scenario and start his own business in case of his job layoff from the company.

Question: What type of startup is most suitable for Mr AB complying with his personal attributes? Provide 3 Logical arguments to support selected startup type.

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