14. The first step in conducting a survey is to
A. determine the target sample.
B. determine whether to use closed or open questions.
C. test sample questions on friends or family members.
D. clarify its purpose.
My answer is D.
Right.
I agree.
To determine the correct answer, let's examine each option one by one:
A. Determining the target sample: This step involves identifying the specific group of people that the survey aims to gather data from. While it is an important step in conducting a survey, it is not the first step. Therefore, option A is not the correct answer.
B. Deciding whether to use closed or open questions: This step refers to the design of the survey and the types of questions that will be asked. It is an important consideration in survey design, but it typically comes after the initial step. As a result, option B is not the correct answer.
C. Testing sample questions on friends or family members: Before launching a survey, it can be beneficial to test sample questions on a small group of individuals to check for clarity, comprehension, and appropriateness. However, this step typically follows the initial step. Thus, option C is not the correct answer.
D. Clarify its purpose: This option refers to clarifying the purpose of the survey, which is indeed the first step in conducting a survey. By understanding the purpose, researchers can establish the objectives, identify the target sample, determine the appropriate questions, and create a structured plan. Therefore, option D is the correct answer.
So, in this case, your answer of D (clarify its purpose) is correct.