i need help completing these tasks...can u guys offer help on each of these taskS? thanks...
task 1: describe how key aims and objectives for Nike may be achieved by promotional activity..
task1A: explain how the promotional aspect of the marketing mix facilitates the achievement of business aims and objectives..
task2: describe the distinctive contribution of advertising agencies and media towards the promotional success of a selected product.
task2A: explain the relative merits of using professional advertising agencies in ensuring the promotional success of a selected product..
task3: design a promotional campaign for a given product to meet the needs of a given campaign/creative brief
task3A: provide a rationale for a promotional campaign and make recommendations for possible improvement...
task4: evaluating the effectives of a promotional campaign in contribution to the achievement of business aims and objectives.. (example campaign)
task5: identify a potential business venture for self-employment, giving reasons for choice.
task 5A:identify and describe an appropriate legal structure together with related sources or finance...
task 6: produce a marketing strategy for a proposed new business venture, identify relevant tactics...
task6A: create a business plan for a potential new venture...
task7: evaluate the viability of a selected business venture as represented by a business plan making recommendations on how this may be strenghthened.
thanks very much
Sure, I can help you with each of these tasks. Let's go through them one by one:
Task 1: To describe how key aims and objectives for Nike may be achieved by promotional activity, you can start by identifying the key aims and objectives of Nike. For example, Nike may aim to increase brand awareness and loyalty, boost sales, and expand market share. Next, you can explain how promotional activities such as advertising, sponsorships, events, and social media campaigns can help achieve these goals by reaching a wider audience, building brand image and reputation, and creating customer engagement.
Task 1A: To explain how the promotional aspect of the marketing mix facilitates the achievement of business aims and objectives, you can start by describing the marketing mix, which consists of product, price, place, and promotion. Focus specifically on the promotional aspect and illustrate how it helps in creating awareness, communicating product benefits, building desire, and motivating customers to take action. Provide examples of promotion tactics such as advertising, personal selling, public relations, and sales promotions.
Task 2: To describe the distinctive contribution of advertising agencies and media towards the promotional success of a selected product, choose a specific product and explain how advertising agencies play a key role in developing creative and effective marketing campaigns that reach the target audience. Discuss how advertising agencies help in strategic planning, market research, message development, media selection, and campaign execution. Also, explain the role of different media channels in reaching and influencing the target audience.
Task 2A: To explain the relative merits of using professional advertising agencies in ensuring the promotional success of a selected product, compare the advantages of using professional advertising agencies with in-house advertising teams. Highlight the expertise, experience, and resources that agencies bring, such as creative talent, specialized skills, industry knowledge, and access to media networks. Discuss how agencies can provide fresh perspectives, objectivity, and a broader reach, which can lead to more effective promotional campaigns.
Task 3: To design a promotional campaign for a given product to meet the needs of a given campaign/creative brief, start by understanding the product, target audience, and campaign objectives. Develop a comprehensive plan that incorporates various promotional tactics such as advertising, social media, PR, events, and direct marketing. Ensure alignment between the message, creative elements, media selection, and timing. Present a clear timeline, budget, and metrics to measure success.
Task 3A: To provide a rationale for a promotional campaign and make recommendations for possible improvement, explain the reasoning behind your chosen promotional campaign. Justify why the tactics, messaging, and media selection are suitable for the target audience and campaign objectives. Identify any areas for improvement, such as refining the message, exploring additional channels, optimizing the budget allocation, or incorporating customer feedback for future iterations.
Task 4: To evaluate the effectiveness of a promotional campaign in contribution to the achievement of business aims and objectives, select an example campaign and assess its impact on the stated aims and objectives. Use metrics such as sales data, customer surveys, website traffic, social media engagement, or brand perception studies to measure the campaign's effectiveness. Analyze the results, compare them against the original goals, and provide recommendations for optimizing future campaigns.
Task 5: To identify a potential business venture for self-employment, give reasons for your choice by considering your interests, skills, market opportunities, and personal goals. Research potential industries, products, or services that align with your criteria. Evaluate factors such as market demand, competition, cost, and scalability. Provide a strong rationale for why your chosen business venture has a good chance of success.
Task 5A: To identify and describe an appropriate legal structure together with related sources of finance for your potential business venture, consider factors such as liability protection, tax implications, ownership structure, and regulatory requirements. Research different legal structures such as sole proprietorship, partnership, limited liability company (LLC), or corporation. Explain each structure's advantages and disadvantages and how they align with your business needs. Discuss potential sources of finance, such as personal savings, loans, investors, or crowdfunding.
Task 6: To produce a marketing strategy for a proposed new business venture and identify relevant tactics, start by conducting market research to understand your target audience, their needs, and the competitive landscape. Develop a clear value proposition, positioning, and target market segmentation. Determine the marketing objectives, pricing strategy, distribution channels, and marketing communications. Select relevant marketing tactics such as digital marketing, content marketing, social media, SEO/SEM, email marketing, or partnerships to reach and engage your target audience effectively.
Task 6A: To create a business plan for a potential new venture, include sections such as an executive summary, market analysis, target market, competition analysis, marketing strategy, operations plan, financial projections, and exit strategy. Demonstrate a clear understanding of the industry, market potential, and how your business will address customer needs. Develop a comprehensive financial plan with revenue projections, expense forecasts, and break-even analysis. Ensure your business plan is realistic, feasible, and compelling to potential investors or lenders.
Task 7: To evaluate the viability of a selected business venture as represented by a business plan, make recommendations on how this may be strengthened. Review the business plan and critically assess its strengths and weaknesses in terms of market potential, competitive advantage, financial projections, and operational feasibility. Identify any gaps in the plan and provide recommendations for improvement, such as refining the target market, conducting further market research, addressing potential risks, enhancing the marketing strategy, or refining the financial model.