Identify each data source as primary or secondary. State one advantage or each source of data.
a) A researcher interviewed 10 students about their study habits - primary
b) A sporting goods company searched on the internet for data on how Canadians spend their leisure time - secondary
c) A manufacture surveyed 1000 recent customers about changes to a product. - primary
d) A student found advertisements in out of town newspaper at a library to check admission prices at theaters across across the country. - secondary.
I identified whether it's primary or secondary. But I need help stating their advantages.
http://www.lib.uts.edu.au/guides/primary-sources/primary-sources/strengthsweakness
http://prosandconsofsecondaryresearch.blogspot.com/
Sure, I can help you with that. Here are the advantages of each data source:
a) Primary data (researcher interviewed 10 students about their study habits):
Advantage: Primary data provides first-hand information collected directly from the source. It allows researchers to gather specific and detailed data tailored to their research question. In this case, interviewing students directly would enable the researcher to obtain in-depth insights into their study habits, including unique perspectives and personal experiences.
b) Secondary data (sporting goods company searched on the internet for data on how Canadians spend their leisure time):
Advantage: Secondary data refers to information that has already been collected by someone else. One advantage of using secondary data is that it is readily available, saving time and resources. In this case, searching the internet for data on how Canadians spend their leisure time provides a wide range of information that has already been compiled, which can be analyzed to identify trends, preferences, and patterns.
c) Primary data (manufacturer surveyed 1000 recent customers about changes to a product):
Advantage: Primary data collection enables researchers to gather data that is specific to their research objective. In this case, surveying customers about changes to a product directly provides the manufacturer with valuable feedback and opinions from their target audience. This firsthand information helps the manufacturer understand customer satisfaction, identify areas for improvement, and make informed decisions based on customer preferences.
d) Secondary data (student found advertisements in out-of-town newspapers at a library to check admission prices at theaters across the country):
Advantage: Similar to the earlier example, using secondary data saves time and resources, as the information required is already collected by someone else. In this case, the student found advertisements in out-of-town newspapers, which can be a convenient and comprehensive way to gather information on admission prices at theaters across the country without individually contacting each theater. This secondary data allows the student to compare prices, analyze trends, and make informed decisions based on existing information.
It's important to note that each data source, whether primary or secondary, has its own advantages and limitations. The choice between them depends on the research objectives, available resources, and the nature of the information needed.