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Analyze and compare both data sets using the data analysis and biases concepts from Chapter 11 of Sekaran & Bougie (2010). Compare only those categories that you find are significant to your analysis in demonstrating whether the US demographics based promotions can or cannot be effectively used in Cook County, Illinois.

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Analyze and compare
both data sets using the data analysis and biases concepts from Chapter 11 of
Sekaran & Bougie (2010).

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