posted by Daniel .
General environment – how will the forces be changing over the next three years and how will these forces impact the industry (for example, demographics – aging population)?
I have absolutely no idea what business you're dealing with, but re the part of US population ("baby boomers") who will be retiring in large numbers of the next few years, companies would be well advised to develop products that large numbers of people with arthritis (for example) can actually open. Caps on juice bottles that are on too tight, blister-pack packaging for various OTC medicines, etc., that are too hard for people with arthritic hands will become problems ... and people will undoubtedly "vote with their pocketbooks."
More ideas along these lines are here: