posted by .

you work in the marketing department of a small sportswear and accessories, but a proposal to diversify into sports shoes is under consideration. your marketing director asks you to write a report on the advantages and disadvantages of entering the sports shoe market to help him prepare for a meeting to discuss the proposed diversification. Write a report in a suitable form to present to your marketing director. make up whatever names and information you need.

  • marketing -

    The best way to do this is present the information as a SWOT analysis. Strengths, weaknesses, opportunities and threats.

    So some things you might consider

    in line with current business, staff already 'talk' about this market

    large initial cash outlay to have stock as you need to have stock for many sizes and makes.
    storage will cut down selling area,
    needs different display to sportwear - another cash outlay.

    new market for you, and may increase foot fall because of people looking for sports shoes, hence may sell more sportswear and accessories.

    a saturated market, many stores including supermarkets stock sport shoes.

  • marketing -

    Thank you very much for your help.

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. Marketing Mgtn

    Based upon your current perception of marketing, how would you define the function of marketing within your organization?
  2. marketing

    When conducting marketing research- how much of a factor do you believe these internal influences are?
  3. marketing

    List three questions a marketing manager might want to ask. Then, provide answers, incorporating marketing math concepts.
  4. marketing

    Which of the following statements best describes the modern view of marketing?
  5. marketing

    please can you help to give idea or answer for this homework in marketing subject, how does marketing influence us daily as consumer.
  6. Basic Marketing

    A large number of forces shape the marketing environment. The technological environment is one of the most important today. Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology …
  7. Marketing

    How does Tropicana use the marketing mix?
  8. Marketing

    A. Explain the concept of NET MARKETING CONTRIBTION. B. What fundamental marketing strategies can a business pursue to grow marketing profits?
  9. marketing

    The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources …
  10. Marketing

    Good marketing managers know that strategies can't influence consumer "wants." B.marketers can't create internal drives in consumers is not that difficult to develop a marketing strategy that gets consumers to do what …

More Similar Questions