Marketing Principles

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Motivating and Leading


The following are the four P's in marketing:

Price
Product
Promotion
Place
Complete the following below:

Choose a product or service with which you are familiar. Describe the product or service.
In your own words, describe why and/or how each of the 4-P's impact the product or service when marketing it.
Address and/or list any ethical or social responsibilities you may have to consider in the marketing mix.
Explain why consumers may want or need the product or service.

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