Psychology

posted by .

Advertisers have been using the principles of classical conditioning for years in attempt to associate pleasant feelings with their products. Beer ads are particularly famous for doing so by placing scantily clothed women holding beer bottles on large billboards. What are the unconditioned stimulus and the unconditioned response in this example? What are the conditioned stimulus and conditioned response?

Unconditioned stimulus = scantily clothed women.

Unconditioned response = ?

Conditioned stimulus = the beer bottles

Conditioned response?

I do not know what the unconditioned and conditioned responses would be and I am not sure if the conditioned stimulus is correct. Please help!!

  • Psychology -

    Unconditioned response? desire?

    Conditioned response? desire for beer?

  • Psychology -

    I think you are on the right track, with your thinking, the undonditioned response is to gawk and lust, the conditioned response it to buy beer.

    However, think of young girls who view the ads:
    Unconditioned Stimulus: happy, good looking babe
    Unconditioned response: envy
    Conditioned stimulus: Popularity and happiness go with beer and lots of skin.
    Conditioned response: to gain popularity and happiness, take off your clothes and serve beer to men.

  • Psychology -

    Both of the previous answers are right. These ads are aimed at men, probably younger men with strong libidos, so visons of scantily clad women (UCS) lead to desire (UCR). The hope is that this desire will become attached to the beer (CS) leading to buying the beer (CR).

    Although some young women might view the ads as bobpursley indicated, others (like those involved in seeking equal rights for women or women's liberation) might be very disgusted by such ads.

    I hope this helps a little more. Thanks for asking.

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. Math-Value of Mean

    A brewery has a beer dispensing machine that dispenses beer into the company's 12 ounce bottles. The distribution for the amount of beer dispensed by the machine follows a normal distribution with a standard deviation of 0.13 ounce. …
  2. Math

    Suppose a brewery has a filling machine that fills 12 ounce bottles of beer. It is known that the amount of beer poured by this filling machine follows a normal distribution with a mean of and a standard deviation of 0.04 ounce. Find …
  3. psychology

    Advertisers have been using the principles of classical conditioning for years in attempts to associate pleasant feelings with their products. One particular genre of ads (for beer) is particularly famous for doing so by placing scantily …
  4. statistics

    Suppose a brewery has a filling machine that fills 12 ounce bottles of beer. It is known that the amount of beer poured by this filling machine follows a normal distribution with a mean of 12.44 ounces and a standard deviation of 0.06 …
  5. math

    Lehen Vinters imports a certain brand of beer. The demand, which may be assumed to be uniform, is 450,000 cases/year. The cost of ordering a shipment of beer is $500, and the cost of storing each case of beer for a year is $2. Determine …
  6. math

    Lehen Vinters imports a certain brand of beer. The demand, which may be assumed to be uniform, is 450,000 cases/year. The cost of ordering a shipment of beer is $500, and the cost of storing each case of beer for a year is $2. Determine …
  7. math

    Lehen Vinters imports a certain brand of beer. The demand, which may be assumed to be uniform, is 450,000 cases/year. The cost of ordering a shipment of beer is $500, and the cost of storing each case of beer for a year is $2. Determine …
  8. Math 2

    Cheiko bottles 4 1/8 quarts of root beer. Then she bottles another 5 7/8 quarts of root beer. How many 1-cup servings of root beer does she have?
  9. psychology of human resources

    Develop own analogy to illustrate classical conditioning using industry related analogy.in this analogy include all requirements of classical conditioning process.
  10. Probability

    The Brass Tap stocks 12 different beers, which it rotates randomly among its 8 taps. They will have one beer for each tap, and no two taps will have the same beer on any given evening. How many different beer menus do they need to …

More Similar Questions