Public Relations
posted by todd .
I am promoting a new product for General Motors in my pr class. I need an objective for this product. Will my objective be one sentence or how will I write it, give me an example please.

One sentences are highly desirable, but rare.
This new satellite radio will reduce manufacturing and installation costs compared to present model 4532, yet have a reliability rating equivalent in MTBF greater than 56789hrs.
Now normally, objectives put forth performance subgoals, such as...
The new radio will have a demonstration model by 23July2009, and enter full production 10 months after engineering testing which shall not exceed 6 months.
Cost, Schedule, and performance is the stuff of business objectives. Measurable is the operative word. The squeamish avoid these. 
after I wrote this, I realized you are in a PR class. PR folks are addicted to fluff, not data. So my objective above suits management, but PR is much more fluff, and much less dates, cost, and performance. PR is a land I seldom visit, about as often as I visit Neverland. My engineering mentality prohibits living there.

thanks bobursley
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