English(its related to business writing class)

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I have to write Request Letter. The professor said becareful about these 2 points.

1. Use full block style.

2. Project a "you attitude."

What does this both mean, can you explain to me in simple English, since english is my second language. :)

Here's a good webpage that has a graphic showing you full block style:

I think the "you attitude" means you must focus on the person to whom you're writing and what he or she wants. You don't focus on yourself.


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