Discussion Question 2
Thirty years ago, the market for chicken was perfectly competitive until Frank Perdue began marketing chicken under his name. How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?

What did society gain from having brand name chicken? What did society lose?

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  1. http://www.fundinguniverse.com/company-histories/Perdue-Farms-Inc-Company-History.html


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