13) The main difference between a marketing strategy and a marketing plan is that:

A. Time-related details are included in a marketing plan.
B. A marketing strategy omits pricing plans.
C. A marketing strategy provides more detail.
D. A marketing plan includes several marketing strategies.

14) Which of the following is part of a complete marketing plan?

A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.

15) Which of the following would probably NOT be in a proposed marketing plan?

A. A list of what company resources (costs) would be required.
B. A description of the target market and marketing mix.
C. Expected sales and profit results.
D. A statement of how frequently the design of the website will be changed.

16) Target marketing, in contrast to mass marketing,

A. Is limited to small market segments.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Assumes that all customers are basically the same.

17) Good marketing strategy planners know that:

A. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets.
B. The terms mass marketing and mass marketer mean basically the same thing.
C. Mass marketing is often very desirable and effective.
D. Target marketing does not limit one to small market segments.

18) Marketing strategy planners should recognize that:

A. Target markets should not be large and spread out.
B. Target marketing is not limited to small market segments.
C. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
D. Mass marketing is often very effective and desirable.

asked by Shell
  1. Oops! You forgot to post your answers.

    posted by Ms. Sue
  2. What is the best approach for marketing services such as a City's best features to attract tourism?

    posted by Monique

Respond to this Question

First Name

Your Response

Similar Questions

  1. marketing

    Imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program what types of strategy should you consider including in the plan. Propose one specific example of each type of
  2. marketing

    What is a marketing plan? What does it provide? Briefly discuss strategy and tactics associated with a marketing plan.
  3. accounting

    MKTG205-1101B-07 Principles of Marketing Assignment Name: Unit 5 Individual Project Deliverable Length: 2-3 pages Details: Select a global company of your choice in the service industry. Using your selected global company as the
  4. marketing

    The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following
  5. Marketing

    Good marketing managers know that strategies can't influence consumer "wants." B.marketers can't create internal drives in consumers is not that difficult to develop a marketing strategy that gets consumers to do
  6. Marketing

    Help with marketing plan. I need help with the following for a marketing plan on an Cafe. 1. Identify the most useful information you would most like to have and identify a source for the data. 2. Prepare a market-product grid to
  7. marketing

    Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good
  8. principle of marketing

    Why would a company use an undifferentiated targeting strategy? ____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b. The undifferentiated strategy requires less
  9. Marketing Plan

    I need some help in understanding what I need to do here. Assignment: Marketing Plan Exercise Resource: p. 136 of Marketing: Real People, Real Choices. Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer
  10. marketing

    Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the

More Similar Questions