22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
A marketing information system is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
To obtain the answer, you can use the following steps:
1. Understand the topic: Begin by understanding the concept of a marketing information system. It is a systematic approach that involves the collection, analysis, and interpretation of data to guide marketing decision-making.
2. Analyze keywords: Identify the key terms in the question that stand out, such as "organized," "gathering," "analyzing data," "information," and "marketing managers."
3. Conduct research: Use reputable sources like marketing textbooks, academic articles, or industry reports to get information on marketing information systems. Look for resources that explain the purpose, components, and benefits of such systems.
4. Organize and synthesize information: Once you have gathered the necessary information, organize it in a logical manner. Identify the key elements of a marketing information system, such as data collection methods, data analysis techniques, and the role of marketing managers.
5. Formulate the answer: Based on the previous steps, construct a concise and accurate response that defines a marketing information system as an organized way of continually gathering and analyzing data to provide information for marketing managers' decision-making process.