give a brief note of the measures of central tendency together with their merits and demerits. which is the best measure of central tendency and why?

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Measures of central tendency are statistical measures used to represent the center or average value of a dataset. The three commonly used measures of central tendency are the mean, median, and mode.

1. Mean: The mean is calculated by summing up all the values in the dataset and dividing it by the number of observations. It is affected by extreme values and is the most commonly used measure.

Merits:
- It considers all the values in the dataset to calculate the average.
- It provides a precise estimate when the data is normally distributed.

Demerits:
- It is sensitive to outliers, which can significantly affect the value.
- It may not accurately represent the dataset when there are extreme values or data that are not normally distributed.

2. Median: The median is the middle value in a dataset when arranged in ascending or descending order. If the dataset has an even number of observations, the median is the average of the two middle values.

Merits:
- It is not influenced by extreme values or outliers.
- It provides a more robust estimate when the dataset contains outliers.

Demerits:
- It does not consider all the values in the dataset, just the middle value(s).
- It may not be as precise as the mean when the data is normally distributed.

3. Mode: The mode is the value that appears most frequently in a dataset.

Merits:
- It can be used for both numerical and categorical data.
- It is not affected by extreme values or outliers.

Demerits:
- There may be multiple modes or no mode at all in some datasets.
- It does not take into account all the values, only the most frequent one(s).

There is no universally "best" measure of central tendency as it depends on the characteristics of the dataset and the research question. The choice of measure often depends on the type of data, distribution, presence of outliers, and the context of the analysis. The mean is often used because it includes all the data points, but the median or mode may be more appropriate in certain situations.