Marketing

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

A. Strategic planning
B. Market positioning
C. Market segmentation
D. Mass marketing

asked by Yvonne
  1. Which do you think is the best answer?

    Be sure you understand all of the words.

    posted by Ms. Sue
  2. Market segmentation or either mass marketing??

    posted by Yvonne
  3. What is the difference between market segmentation and mass marketing?

    http://en.wikipedia.org/wiki/Mass_marketing

    http://en.wikipedia.org/wiki/Market_segmentation

    posted by Ms. Sue

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