Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies relating to Erikson’s theory of development from the list below.
The advertising firm has requested that you submit a 4 to 5 page report summarizing your research in this area. Therefore, your group should submit one combined Word document that conforms to the following directions:
· Give a description of Erikson’s theory, including the stages of development using the criteria listed above.
· Identify a character at each stage.
· Choose three of the following studies found in the Library article search engine Psychology and Behavioral Sciences Collection.
· For each one you choose, describe the study and discuss how it supports or does not support the information you have written in your report about Erikson. Specifically:
o Which particular aspects of the theory does the study examine?
o Do the experimental or discussion results strengthen or weaken the theory and you ideas? Why?
o Do you agree or disagree with the conclusions? Why or why not?
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To fulfill the requirements of your report, you will need to conduct research on Erik Erikson's theory of psychosocial development, analyze a character for each stage of the theory, and find three studies that support or challenge Erikson's theory. Here's how you can go about completing each of these tasks:
1. Description of Erikson's Theory:
First, you need to provide a description of Erikson's theory of psychosocial development. Erikson proposed that individuals go through eight stages of development from infancy to late adulthood. Each stage is characterized by a psychosocial crisis or conflict that needs to be resolved for healthy development. The stages are as follows:
- Trust vs. Mistrust (Infancy, 0-1 year)
- Autonomy vs. Shame and Doubt (Early Childhood, 1-3 years)
- Initiative vs. Guilt (Preschool, 3-6 years)
- Industry vs. Inferiority (School Age, 6-12 years)
- Identity vs. Role Confusion (Adolescence, 12-18 years)
- Intimacy vs. Isolation (Young Adulthood, 18-35 years)
- Generativity vs. Stagnation (Middle Adulthood, 35-60 years)
- Integrity vs. Despair (Late Adulthood, 60+ years)
For each stage, individuals must successfully resolve the conflict to move on to the next stage. The resolution of each stage influences the overall development and well-being of an individual.
2. Character Analysis:
For each stage, you need to identify a character from a TV show, movie, or literary work that exemplifies the characteristics and conflicts of that stage. Analyze how that character typifies the stage and how they are resolving the conflict. Here are some examples:
- Trust vs. Mistrust: Character - Mowgli from "The Jungle Book"
Mowgli, as an abandoned baby raised by wolves, experiences the conflict of trust vs. mistrust. He learns to trust his animal guardians and develops a sense of security.
- Autonomy vs. Shame and Doubt: Character - Dora the Explorer from the TV show "Dora the Explorer"
Dora, a young girl exploring the world on her own, represents the stage of autonomy vs. shame and doubt. She develops a sense of independence, making her own decisions and taking responsibility for her actions.
- Initiative vs. Guilt: Character - Harry Potter from the book series "Harry Potter"
Harry Potter, a young wizard, embodies the stage of initiative vs. guilt. He takes the initiative to fight against evil forces, gaining a sense of purpose. However, he also experiences guilt over the consequences of his actions.
Note: You need to find characters that most closely fit each stage and provide thorough analysis and examples to support their relevance.
3. Studies Supporting or Challenging Erikson's Theory:
To find studies related to Erikson's theory of development, access the Library article search engine Psychology and Behavioral Sciences Collection. Choose three studies that examine specific aspects of the theory. For each study, describe its content and discuss how it supports or challenges the information in your report about Erikson's theory. Consider the following points:
- Which aspects of Erikson's theory does the study examine? Does it focus on a particular stage or conflict?
- Do the study's results strengthen or weaken Erikson's theory? Explain why, based on the findings and methodology of the study.
- Do you agree or disagree with the conclusions drawn in the study? Provide your opinion, supported by relevant evidence or reasoning.
Remember to analyze the studies in relation to Erikson's theory and critically assess the relationship between the findings and the theory.
Once you have completed your research, analysis, and study reviews, compile all the information into a 4 to 5 page report in a combined Word document. Ensure that you adhere to the formatting and submission requirements specified by the advertising firm.