Business Management

I have just came across the words product-led and market-led and have no idea what they mean, could someone please give me a detailed explanation thanks

Thank you for using the Jiskha Homework Help Forum. Look at "market-led" as "what the customer wants." The "product-led" concentrates on innovations in the product itself. First of all if there is no market for the product (no need) it won't sell. Customers like comfort and other features that need to be on the product they buy.

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