Marketing Research Chapter 2 In Class Case #2
Your boss tells you that they have a problem. He says that the sales in region 6 are down.
a. What steps should you take from here?
b. What is the decision makers problem?
c. What is the marketers research problem?
d. How would classify this research problem?
a. To address the problem of declining sales in region 6, you should follow these steps:
1. Define the problem: Clearly understand what exactly your boss wants to achieve. Ask questions to gain clarity on the specific issue with sales in region 6.
2. Set research objectives: Identify the specific goals of conducting marketing research. For example, it could be understanding why sales are declining, identifying potential causes, and finding potential solutions.
3. Determine research design: Decide on the type of research design you will use based on the nature of the problem. It could be exploratory research to gain initial insights, descriptive research to understand current sales trends, or causal research to identify the factors causing the decline.
4. Collect data: Start gathering relevant data and information related to region 6 sales. This could include sales figures, consumer feedback, competitor analysis, and any other relevant market data.
5. Analyze data: Once you have collected the data, analyze it to identify patterns, trends, and potential causes for the decline in sales.
6. Report findings: Present your findings to your boss, outlining the key insights, potential reasons, and suggested strategies to address the problem.
b. The decision maker's problem is the issue your boss is facing, which is the declining sales in region 6. They need to understand why the sales are down and find a solution to improve the situation.
c. The marketer's research problem is the specific issue that needs to be addressed through marketing research. In this case, the marketer's research problem could be identifying the root causes behind the decline in sales in region 6.
d. Based on the information provided, it is difficult to classify the research problem as specific research methods and data sources are not mentioned. However, it could potentially fall under an exploratory research problem if the main objective is to gain initial insights and understand the factors leading to the decline in sales.