Rutgers

Marketing Mangement

Why incentive compensation is important for people? Why is important?

In the basic psychology of incentives, the rewards are based on your level of performance. The better your performance, the greater the rewards you will receive. In psychology, this is called "fixed-ratio reinforcement," which results in a relatively high and consistent level of performance. However, you need to translate that into the area of marketing management, to find out the effective reinforcers in that area.

Since this is not my area of expertise, I searched Google under the key words "incentive compensation importance marketing management" to get these possible sources:

http://www.drgnyc.com/tips/incentive.html
http://72.14.253.104/search?q=cache:SlsQ_a6s7pcJ:www.cfo.com/media/pdf/Varicent_white%2520paper_final_040607.pdf+incentive+compensation+importance&hl=en&ct=clnk&cd=7&gl=us&client=safari
http://search.bnet.com/search/compensation+and+incentive+and+marketing.html
http://www.amanet.org/books/catalog/0814473245.htm

I hope this helps. Thanks for asking.

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