what is the unethical establishment in marketing around us that we can find and why is it considered unethical in the eyes of people?
Since this is not my area of expertise, I searched Google under the key words "unethical establishment in marketing" to get these possible sources:
https://www.google.com/search?client=safari&rls=en&q=unethical+establishment+in+marketing&ie=UTF-8&oe=UTF-8
In the future, you can find the information you desire more quickly, if you use appropriate key words to do your own search. Also see http://hanlib.sou.edu/searchtools/.
http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
Don't just copy the material. Express the ideas in your own words. Although this will take more time and effort, you will learn more.
thank you so much, I put that in a note for my future reference
One of the unethical establishments in marketing that can be found around us is the practice of false advertising. False advertising refers to any form of deceptive or misleading marketing communication that makes false claims about a product or service. This could involve promoting benefits or features of a product that do not exist, exaggerating certain qualities, or using deceptive visuals or testimonials.
False advertising is considered unethical in the eyes of people due to several reasons:
1. Misleading consumers: False advertising deceives consumers by providing incorrect or incomplete information about a product or service. This prevents consumers from making well-informed purchasing decisions and can lead to dissatisfaction or harm.
2. Breach of trust: Marketing relies on establishing trust between businesses and consumers. False advertising damages this trust by intentionally deceiving customers, leading to a breakdown of confidence in the brand and its products.
3. Unfair competition: False advertising can provide an unfair advantage to businesses that engage in such practices. Companies that use false claims may lure customers away from competitors who offer more genuine and superior products or services.
4. Waste of resources: False advertising can mislead consumers into purchasing products that do not fulfill their advertised claims. This waste of resources impacts both consumers and the environment, as products may end up unused or discarded.
To identify false advertising and avoid being misled, consumers can:
1. Research the product or service: Conduct independent research and read reviews from credible sources to verify the claims made in advertisements.
2. Compare options: Compare similar products or services from different brands to determine if the claims being made in the advertisement seem exaggerated or unrealistic.
3. Look for evidence: Look for scientific studies, certifications, or other tangible evidence that support the claims being made in the advertisement.
4. Report questionable advertising: If consumers come across false or misleading advertising, they can report it to relevant regulatory bodies, such as consumer protection agencies or advertising standards authorities.