OPERATIONS RESEARCH

Two companies complete for a share of the soft drink market. Each has worked with an advertising agency to develop alternative advertising strategies for the coming year. A variety of television advertisements, newspaper advertisement, product promotions and in-store displays have provided four different strategies for each company. The payoff table summarizes the gain in market share for company A projected for the various combinations of Company A and Company B strategies. What is the optimal strategy for each company? What is the value of the game?

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