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What are the values (negative) being taught in this advertisement? The advertisement is trying to sell a military style watch. In the advertisement there are two armed soldiers in the background and appear to be situated in a war zone area.
I am able to work out that there are connections between the location of where the men are, and some sort of correlation between the soldiers and the watch.
What I mean by "Value" here is somewhere along the line whereby you have an advert about some for example victoria secret models and showing to the majority of women that if you don't look like this you are not beautiful.

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  1. That's the idea. If you want to be like these heroes, you must buy this watch!

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