business

1.After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Problem recognition
Information search
Evaluation of alternatives
Purchase
Postpurchase evaluation

2.After purchasing a new Lexus, Pablo sees a Jaguar pass by on the street and begins to wonder if he made the right choice. Pablo is experiencing


problem recognition
cognitive dissonance
internal search
alternative evaluation
framing


3.During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ___________ buyers.

younger
older
wealthier
veteran
inexperienced

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