OPERATIONS RESEARCH

posted by .

Two companies complete for a share of the soft drink market. Each has worked with an advertising agency to develop alternative advertising strategies for the coming year. A variety of television advertisements, newspaper advertisement, product promotions and in-store displays have provided four different strategies for each company. The payoff table summarizes the gain in market share for company A projected for the various combinations of Company A and Company B strategies. What is the optimal strategy for each company? What is the value of the game?

  • OPERATIONS RESEARCH -

    No Table. You cannot copy and paste here.

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. advertising

    although a democracy is based on freedom of expression, most people recognize the need to allow the government to excercise control over such things as false and misleading advertisements or advertisements of illegal products.Is the …
  2. Government

    Bob is right. You need to expand your explanation. Consider whether cigarette advertising is misleading or false. When we had cigarette advertising on TV, the people who were smoking were cool, macho, and healthy. Are those people …
  3. writing

    I am trying to write and essay with the topic: Discuss the influence that advertising has had on your life or te lives of your friends. My thesis is Shoe advertisements have influenced me to spend more money than food advertisements. …
  4. microeconomics

    Consider two firms X and Y produce identically tasting cold drinks. In order to increase the demand for its cold drink, firm X increases its advertisement outlay. However the advertising doesn’t increase its demand in the long run. …
  5. English

    Can anyone give me details or tell me what else should I talk/ more information on something. I ran out of ideas/ thoughts. This is what I got. What media would you use for your communication skills to advertise?
  6. math

    A company begins a radio advertising campaign in Chicago to market a new soft drink. The percentage of the target market that buys a soft drink is estimated by the function f(t)=100(1-e^-0.01t), where t is the number of days of the …
  7. Principle of Marketing

    Requirement 3: Television or Radio Advertisement (20 Points) For this requirement, each team will create a storyboard or script for a television or radio advertisement. An average radio or television ad is about 30 seconds, so have …
  8. CRITICAL THINKING

    Do the following: •Make a list of advertisements you like and specify why you like them. •If the advertisement is for a product, state whether you buy the products in those advertisements and whether your decision to buy is influenced …
  9. Entrepreneurship

    1. After you have put a marketing plan in place, it is important to do what?
  10. math

    a company's monthly sales, in thousands, is given by s(x,y)=9x^.8y^.5. where x is the amount spent on newspaper advertising per month in thousands of dollars and y is the amount spent on radio advertising per month in thousands of …

More Similar Questions