What are the values (negative) being taught in this advertisement? The advertisement is trying to sell a military style watch. In the advertisement there are two armed soldiers in the background and appear to be situated in a war zone area.
I am able to work out that there are connections between the location of where the men are, and some sort of correlation between the soldiers and the watch.
What I mean by "Value" here is somewhere along the line whereby you have an advert about some for example victoria secret models and showing to the majority of women that if you don't look like this you are not beautiful.
That's the idea. If you want to be like these heroes, you must buy this watch!
To identify the values conveyed in this advertisement, we can analyze the visual elements and context provided. Here's how you can approach this:
1. Visual elements: Look at the images and symbols in the advertisement. Focus on the soldiers, war zone environment, and the watch itself. Consider the emotions, attitudes, and associations these elements may evoke.
2. Context: Consider the intended audience, purpose, and message of the advertisement. Think about the target market and what values they might prioritize. Also, reflect on the overarching theme or narrative presented in the advertisement.
3. Interpretation: Now that you have gathered information, reflect on the potential values being promoted. It's essential to keep in mind that values can be subjective, and different individuals may interpret them differently.
In the case of the military-style watch advertisement, some potential values that could be implied include:
1. Adventure and thrill-seeking: The presence of armed soldiers in a war zone suggests an association with thrill, danger, and adventure.
2. Strength and resilience: The advertisement may be emphasizing the ruggedness and durability of the watch, symbolizing the idea of strength and resilience in challenging situations.
3. Patriotism and loyalty: Featuring soldiers may evoke feelings of patriotism and loyalty towards one's country or military service.
4. Heroism and bravery: The imagery could be trying to associate the watch with heroic or brave qualities, highlighting the idea that wearing it makes the wearer similar to soldiers who display such qualities.
It's important to recognize that these interpretations are subjective and others may have different views. Additionally, advertisements can have both explicit and implicit messages, so it's crucial to critically analyze the context and consider the intended impact.