1.After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?
Problem recognition
Information search
Evaluation of alternatives
Purchase
Postpurchase evaluation
2.After purchasing a new Lexus, Pablo sees a Jaguar pass by on the street and begins to wonder if he made the right choice. Pablo is experiencing
problem recognition
cognitive dissonance
internal search
alternative evaluation
framing
3.During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ___________ buyers.
younger
older
wealthier
veteran
inexperienced
1. Eric is in the stage of the consumer buying decision process called "Evaluation of alternatives". In this stage, the consumer has already identified their problem or need (which would be the need for new athletic shoes) and has gathered information on different brands and types of shoes. Eric has reached a point where he has considered various options and is now making a decision on what specific brand and type of athletic shoes to purchase and where to buy them.
2. Pablo is experiencing "cognitive dissonance" after purchasing a new Lexus. Cognitive dissonance is a feeling of doubt or uncertainty that arises after making a decision, particularly when there are competing alternatives. In this case, seeing a Jaguar pass by triggers Pablo to question whether he made the right choice by purchasing the Lexus. This feeling of doubt or regret is common after a major purchase, and it often occurs when consumers consider other options that they didn't choose.
3. During the evaluation of alternatives stage of the consumer buying decision process, framing can most likely influence the decision process of "inexperienced" buyers. Framing refers to how information is presented or framed, which can influence perceptions and decision-making. Inexperienced buyers may be more easily swayed or influenced by how options are presented to them, such as the way features and benefits are emphasized or how prices are framed. On the other hand, older or wealthier buyers may have more experience and knowledge to make decisions based on personal preferences or specific criteria.