marketing

posted by .

Case study,



davis is a producer of seasoning powder for quick preparation of food.By 2012 there are nine varieties of seasoning powders.The marketing objectives of the company are to contribute to the dietary life of consumers and also diversify its products to increase the company's turnover.The market is growing 20%.The demand for these instant food products is from housewives,singles,restaurants,and food stalls.Unlike other companies which are paste-based,Davis's products are powder based.Davis'products are easy to use,less oily and healthier as the products are produce by using the spray dry technology where both quality and cleanliness are guaranteed.however,observation shows that Davis is struggling to establish a stable foothold in the growing market.Production of the seasoning powrder is running at loss.

Question:

Explain the strengths,weaknesses,opportunities and threats of davis's business.

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. Marketing

    Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required …
  2. marketing

    Which of the following statements best describes the modern view of marketing?
  3. principle of marketing

    Why would a company use an undifferentiated targeting strategy?
  4. Marketing

    Can you give me an example of a product and its marketing mix?
  5. Marketing

    I need help coming up with 3 realistic Objectives for NIKE SHOES that would be used on a marketing plan. The objectives needs to be Specific, Measurable, Attainable, Realistic and Time Sensitive.
  6. Marketing

    How would various company objectives affect the development of a marketing mix for a new type of internet browser software?
  7. Marketing

    How would various company objectives affect the development of a marketing mix for a new type of internet browser software?
  8. marketing

    davis is a producer of seasoning powder for quick preparation of food.By 2012 there are nine varieties of seasoning powders.The marketing objectives of the company are to contribute to the dietary life of consumers and also diversify …
  9. marketing

    davis is a producer of seasoning powder for quick preparation of food.By 2012 there are nine varieties of seasoning powders.The marketing objectives of the company are to contribute to the dietary life of consumers and also diversify …
  10. Marketing

    Good marketing managers know that A.marketing strategies can't influence consumer "wants." B.marketers can't create internal drives in consumers C.it is not that difficult to develop a marketing strategy that gets consumers to do what …

More Similar Questions