Business Law

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Benner imports Inc, an automobile dealership, placed an advertisemet in the chicago sun times to sell a station wagon. The advertisement displayed a price that was $700 lower than the dealership had indicated in the advertising copy sent to the newspaper.  A customer wanted to buy the car at the advertised price. The company refused to sell. The customer argued that the advertisement was and offer that he accepted, creating a binding contract. 
1. Do you agree with the customer or the auto dealership. Why?
2. Explain the legal principles that apply to this case and it's likely outcome.
3. What implications could this case have on you personally or on others today?
I've been trying to figure this out for months and I'm completely lost. Thank you for your help.

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