Principles of Marketing
posted by ak .
A marketing manager is considering opportunities to export her film’s current consumer product to several different countries. She is interested in getting secondary data that will help her narrow down choice to countries that offer the best potential. The manager then plans to do more detailed primary research with consumers in those markets. What suggestions would you give her about how to proceed?
See if any of the following links on emerging markets will assist you:
what is marketing as a function