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The Internet radically reduces the cost of creating, sending, and storing information while making that information more widely available. The Internet reduces search costs, allowing customers to locate products, suppliers, prices, and delivery terms. The Internet enables companies to collect and analyze more detailed and accurate information about their customers, allowing these companies to better target market their products and services. The Internet shrinks information asymmetry and has transformed the richness and reach of information. It can help companies create and capture profits in new ways by adding extra value to existing products and services. It also provides the foundation for new products and services. Many web sites are started as vanity sites. These sites are often created by individuals as an outlet of self expression, to share a hobby, promote a cause, or find others with similar interests. These sites are created with no intentions of deriving revenue and no illusions of grandeur. It could be as simple as a one page family site or a complex forum on a specific topic.
Pure plays -internet is primary mode of operation
Clicks and Bricks- offline and online operations
Bricks and Mortar- offline operations

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