I believe innovation will come from outside the mainstream music .... If you are a record producer or engineer, create other products to produce. ... If you think you can survive in the recorded music business, find something else to sell. .... and position leaders in the music industry as voices for change, ...
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It seems like you are expressing the belief that innovation in the music industry will come from sources outside of the mainstream. You also mention the idea of record producers and engineers creating other products to produce, as well as suggesting that those who want to survive in the music business should consider selling something other than recorded music. Lastly, you mention the importance of positioning leaders in the music industry as voices for change.
While these statements reflect a particular perspective on the music industry, it is important to note that innovation can come from various sources and can take different forms. Here are a few points to consider when discussing innovation in the music industry:
1. Diversification of products and services: It is true that record producers and engineers can explore opportunities beyond just producing music. They can branch out into fields such as audio engineering for film and television, video game sound design, virtual reality experiences, live concerts, merchandise, and more. By expanding their skill set and exploring different avenues, they can tap into new markets and contribute to innovation.
2. Emerging technologies: Technological advancements have continuously influenced the music industry. From digital recording and streaming platforms to virtual reality concerts and AI-generated music, new technologies offer opportunities for innovation and creativity. Staying informed about emerging trends and adapting to them can help foster innovation.
3. Collaboration and cross-disciplinary approaches: Innovation often thrives when different disciplines come together. In the music industry, collaborations between musicians, producers, engineers, artists, designers, and technologists from various backgrounds can lead to fresh ideas and new approaches. This can involve incorporating elements from other art forms, experimenting with new production techniques, or utilizing cutting-edge technologies.
4. Independent and alternative scenes: While mainstream music may have certain constraints or expectations, there are independent and alternative scenes that often foster a spirit of innovation. These scenes provide platforms for emerging and experimental artists to challenge traditional norms and push boundaries. Keeping an eye on these scenes can offer insights into alternative approaches and innovative ideas.
5. Support for change and diversity: Promoting and supporting diversity within the music industry is crucial for stimulating innovation. Encouraging voices from underrepresented communities and providing equal opportunities can lead to fresh perspectives and new ideas. Additionally, advocating for policies that foster innovation, such as fair copyright laws and accessible music education, can contribute to a thriving and innovative industry.
In summary, innovation in the music industry can be driven by multiple factors, including diversification, emerging technologies, collaboration, alternative scenes, and a commitment to diversity. By embracing these elements, the music industry can continue to evolve and experiment, bringing forth innovative ideas and approaches.