Corporate Communications

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A writer may be somewhat unethical in his or her approach while using business oriented communications if they deliberately use incorrect or inaccurate information on a website or in a media kit.

I need a real life example of this. Anyone have any ideas? Thanks!

  • Corporate Communications -

    Bobpursley posted an excellent example yesterday.

    http://www.jiskha.com/display.cgi?id=1266094265

  • Corporate Communications -

    What makes this site a good example? What about tobacco companies? Would this be a good example of unethical business communication to the public when they all said that ciggerates aren't addictive and dangerous, but now agree with the consensus of health agencies and government yet still continue to promote their product with soft warnings of danger?

  • Corporate Communications -

    That would be good if you can find recent proof that tobacco companies claim that smoking is not addictive.

  • Corporate Communications -

    I don't think there are any, but I was going to use this as an example from the past, and compare it to today where they say it is not good to smoke, yet they continue to promote it to people. Any thoughts?

  • Corporate Communications -

    It sounds like a worthwhile topic. You might include the power of public sentiment and government crackdowns on deceptive advertising.

    I remember back to the days that actors playing doctors promoted cigarette smoking.

  • Corporate Communications -

    Thanks for your input!

  • Corporate Communications -

    You're welcome. Enjoy your research and writing!

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