AD Analysis (URGENT)
posted by John .
I have to do an ad analysis on alcohol and I've decided to use a GREY GOOSE vodka ad.
Here's the question I'm having trouble with.
Why do you think the person who created this ad has presented substance use in this way?
I don't know how to answer it. All I can think of saying is "So they can sell their product"
If you have any suggestions on how I would go about answering this question please help.
Thank you very much.

Please describe the ad, and I'll try to help you.

The colors of the advertisement are mostly dark, subdued and icy cold. They use variations on blue and gray as a background and foreground color. GREY GOOSE bottle is on top of a piece of ice, in which we can see the reflection of the bottle and glass on the ice. As the Name of GREY GOOSE suggests, the label of GREY GOOSE depicts crisp, tranquil, open landscapes, with lakes and icy mountains prominently displayed. Also, their French origin is indicated by the French flag on the bottle. They have included a list results from the Beverage Testing Institute of Chicago as well.

The ad creator wanted the audience to relate nature, calmness, relaxation, and beauty to the product. Theoretically, if the consumer has a drink of Grey Goose, he'll feel calm and imagine he's in the beauty of the natural world.

Thank you very much Ms. Sue

You're very welcome, John.
Respond to this Question
Similar Questions

lab....
when doing a lab you need an anayliss, but what is it and how do I make it like what do I need to put into my analysis? 
Economics
Hi guys I need a hand please!! Whatever you can share would be helpful!! Thank you so much! Here is the question below: ‘Consumers maximize utility subject to a budget constraint. Firms maximize output subject to a cost constraint’. … 
Latin
I have to do a presentation on Catullus 45 (with Acme and Septimius and their love). I've decided to do a bubble diagram and a collage but I'm having trouble with the analysis. Please help. 
Calculus (final question I promise)
1. Use calculus and algebraic methods to do a complete analysis (i.e., intercepts, critical points, intervals of increase and decrease, points of inflection, intervals of concavity, local maximum or minimum points) for each of the … 
URGENT! Last calculus question!
Hey! So, I was wondering if someone could answer this. I am mad studying for my exam and I still have a few questions left that I just don't have time to answer, and the assignment is due tomorrow. Thanks and here is the question: … 
math
You are having a party. How much giner ale should be added to vodka(let's say 100% alcohol) in order to obtaoin 5 qyarts of 40% alcohol beverage? 
AD Analysis (URGENT)
I have to do an ad analysis of alcohol. And I've decided to use a GREY GOOSE VODKA ad. Here is one of the question I'm having trouble answering" What type of characters are portrayed in this advertisement. (ie. age, gender, physical … 
urgent urgent algebra / precalculas
Alcohol and Driving The concentration of alcohol in a person’s bloodstream is measurable. Suppose that the relative risk R of having an accident while driving a car can be modeled by the equation R = e kx where x is the percent of … 
urgent urgent algebra / precalculas
lcohol and Driving The concentration of alcohol in a person’s bloodstream is measurable. Suppose that the relative risk R of having an accident while driving a car can be modeled by the equation R = e kx where x is the percent of … 
aiu
Analysis techniques include the following: • Comparative financial statements • Trend analysis • Ratio analysis • Percentage analysis Presentation of 5–10 PowerPoint slides that includes the following: • At least 3 slides …