can you help me understand these better please
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
http://www.answers.com/demographics
Once you are clear on that word, then "consumer demographics" should be clearer. You would have to focus on exactly WHICH consumers you need information on, though.
Do the same with the others. Go to http://www.answers.com and type in your words, ONE AT A TIME. Then you'll need to put together the pairs as you've listed them.
Let us know what you discover.
Select a new product or service that you would like to introduce to the marketplace. You will use this same product when completing your Final Project in Week Nine.
Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
Now what am I suppose to do?
***** my service is I would open a delivery service that delivers food from restaurants that don't deliver. When he client’s calls me... And tells me there order they called in, Then I go and pick up the order from the restaurant and bring the so-called item to the client’s door for a small fee.
undifferentiated targeting strategy
Appealing to a broad spectrum of people.
differentiated targeting strategy
Developing one or more products for each of several distinct customer groups and making sure these offerings are kept separate in the marketplace.
segment profile
A description of the “typical” customer in a segment.
targeting
A strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers.
behavioral segmentation
A technique that divides consumers into segments on the basis of how they act toward, feel about, or use a good or service.
psychographics
The use of psychological, sociological, and anthropological factors to construct market segments.
Demographics
Statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure.
This is what you should focus on:
presentation describing
* the market segmentation and
* a target market strategy for the product you selected.
Include information on the following points:
o Consumer demographics
o Consumer psychographics
o Consumer behaviors
o A segment profile
o A target strategy
I suggest that your market segmentation be people working in businesses within a few blocks of each other. This suggests they'd be in a downtown of a mid-sized city. Your strategy could be to mail or hand deliver colorful fliers describing your service to the businesses in this area.
Probably the reasons that people might use your service is to save time. They can use all of their lunch break to eat and socialize without running around picking up their food or waiting for service in restaurants.
These sites may also help you.
http://www.businessplans.org/Segment.html
http://www.netmba.com/marketing/market/segmentation/
http://money.howstuffworks.com/marketing-plan14.htm
Of course! I'm here to help you understand these concepts better. Let's break down each term:
1. Consumer demographics: This refers to the characteristics of a group of consumers, often related to their personal and social attributes. Demographic factors can include age, gender, income, education level, occupation, family size, and geographic location. Understanding consumer demographics helps businesses identify and target specific groups of consumers who may have similar preferences or needs.
To analyze consumer demographics, you can start by collecting data through surveys, market research, or existing customer databases. Once you have the data, you can group consumers into segments based on their demographic characteristics.
2. Consumer psychographics: This focuses on understanding consumers' personality traits, values, interests, and lifestyles. Psychographic factors are more about consumers' attitudes, motivations, and behaviors. It helps businesses gain insight into how consumers think, what they value, and how they make purchasing decisions.
Psychographic information can be collected through surveys, interviews, focus groups, or by analyzing online behavior and social media engagement. By understanding consumer psychographics, businesses can create targeted marketing messages that resonate with specific consumer groups.
3. Consumer behaviors: This refers to the actions, habits, and decisions made by consumers when interacting with products or services. It involves studying how consumers research, evaluate, and purchase products, as well as how they use or dispose of them. Consumer behavior analysis helps businesses understand the factors that influence consumer decision-making processes.
To study consumer behaviors, businesses can use techniques such as direct observation, surveys, experiments, or analyzing purchase data. This knowledge allows businesses to tailor their marketing strategies and offer products that meet consumer needs more effectively.
4. A segment profile: A segment profile is a detailed description of a specific consumer segment. It combines information about consumer demographics, psychographics, and behaviors to create a comprehensive understanding of that particular group. A segment profile typically includes a summary of the segment's characteristics, preferences, needs, and motivations.
Creating a segment profile involves conducting research, analyzing data, and organizing information specific to that segment. This profile helps businesses develop targeted marketing campaigns and personalized offerings for each consumer segment.
5. A target strategy: A target strategy is a plan that outlines how a business intends to focus its marketing efforts on specific consumer segments. It involves selecting one or more segments as the primary target audience to whom most marketing resources will be allocated.
To develop a target strategy, businesses first need to identify and evaluate potential segments by considering factors such as their size, growth potential, competition, and compatibility with the business's capabilities. Once the target segments are chosen, businesses can create marketing plans that address the unique needs and preferences of those segments.
I hope this breakdown helps you understand these terms better! If you have any further questions, feel free to ask.