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least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.

  • marketing -

    Which activities have you learned about from your reading?

  • marketing -

    I was just trying to get a idea of what the teacher is asking.Like share of customers,Are they asking what you would share with a customer?

  • marketing -

    Your text should break down the characteristics of a CRM plan into these parts:

    1. share of customer (Is there something missing here?)

    2. lifetime value of a customer

    3. Customer equity or high-value customers.

    Your text probably gives several examples for activities that an employee could follow for each of these characteristics.

  • marketing -

    thank you

  • marketing -

    You're welcome.

  • marketing -

    describe at least three activities that represent each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.

  • marketing -

    Customer relationship Management (CRM):

    Note that: CRM is made possible by the technological advances that integrate all stakeholders into a company’s product design and development, manufacturing, marketing, sales, and customer service process. CRM provides a highly extensive form of buying-selling interaction.
    ______________
    1) Share of customer-
    ________________________
    Be concerned with building relationships with customers and try your best to satisfy what they need in a product or service. Customer satisfaction is the goal in CRM. Invest time, resources and effort in understanding and addressing the necessity of personalized relationship with the customers.
    ____________________
    2) Lifetime value of a customer:
    ____________________________
    Use methods that engage the customers and make them interact with the company through direct marketing leveraging techniques, e.g., direct mailers, e-mail campaigns, live chat support, targeted web marketing, and other online customer buying behavior analysis. Have someone follow-up PERSONALLY to any SPECIFIC e-mail complaints, comments, suggestions to any email messages that customers send.
    _______________________________
    3) Customer equity or high-value customers:
    _______________________________
    Customer loyalty puts a company in a sustainable advantage over its competitors. Build and improve customer loyalty through the implementation of a variety of customer loyalty programs such as rewards program; frequent purchase cards; discount cards; membership program; creating a community through sponsorship in local running events, charity programs (e.g. health-condition related programs are recommended, such as: Breast Cancer Awareness, March of Dimes, Multiple Sclerosis Foundation; American Heart Association; and others, such as the American Red Cross. In the case of a local retail business, sponsoring specific local K-12 schools are great ideas (direct in-store advertising, as well as community coupon books). Additionally, also customers to have their phone numbers links to their "loyalty card" programs; so if they forget to bring their card, they can simply tell the cashier or punch in their associated phone number.

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