Which stage of the typical consumer product life cycle is out of place?
A.
Product development.
B.
Introduction.
C.
Maturity.
D.
Growth.
E.
A and B
I am torn between A and C. Product development is part of the product life cycle but when I look it up on the web it is usually left out and just intro, growth, maturity, and decline are left.......but then I am not sure if the questions is using the answers in order meaning that C-maturity is out of place in the order it is given...but usually multiple choice questions will list the order in the question and not the answer....does that make sense??
Shouldn't maturity come after growth? Starbucks, for instance, grew very rapidly for a few years, but now is a mature product so there isn't a lot of room for the fast growth it's seen. Now Starbucks could be considered a mature company/product.
Yes, I understand your confusion. The typical consumer product life cycle consists of four stages: introduction, growth, maturity, and decline. In this case, the question is asking which stage is out of place. Let's go through the options one by one:
A. Product development: This stage is the initial research and development phase when a product is being created, and it is typically the first stage of the product life cycle. Since it is not mentioned in the list of options, we can assume it is not the out of place stage.
B. Introduction: This stage occurs after product development, where the product is launched into the market and begins its initial sales. It is a valid stage in the product life cycle, and it also follows the logical order of the cycle.
C. Maturity: This stage represents the period when sales growth of a product stabilizes and reaches its peak. It is considered a key stage in the product life cycle.
D. Growth: This stage comes after the introduction phase, where sales gradually start to increase as consumer awareness and demand grow. It is also a valid stage in the product life cycle.
E. A and B: As you mentioned, product development (A) is a valid stage in the product life cycle, so option E, which includes A and B, does not fit the list.
Therefore, the most likely correct answer is E. A and B, as product development and introduction are both stages of the typical consumer product life cycle, but the question is asking for the stage that is out of place.