Marketing

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Which stage of the typical consumer product life cycle is out of place?
A.
Product development.
B.
Introduction.
C.
Maturity.
D.
Growth.
E.
A and B



I am torn between A and C. Product development is part of the product life cycle but when I look it up on the web it is usually left out and just intro, growth, maturity, and decline are left.......but then I am not sure if the questions is using the answers in order meaning that C-maturity is out of place in the order it is given...but usually multiple choice questions will list the order in the question and not the answer....does that make sense??

  • Marketing -

    Shouldn't maturity come after growth? Starbucks, for instance, grew very rapidly for a few years, but now is a mature product so there isn't a lot of room for the fast growth it's seen. Now Starbucks could be considered a mature company/product.

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