posted by .

How do you calculate market share?

thanks :)

You need sales data from different companies for a specific product, from all producers. Let's say it is automobiles sold in the USA.
To get Ford's market share, divide the total sales of cars and trucks by Ford and its subsidiaries (Mercury; Lincoln) by the total revenue from car and truck sales in the USA by ALL companies. The answer will be a fraction like 15%.

You could also compute market share using data on the number of units sold, instead of dollar amount, but the answer would be about the same. In the case of manufactured products, the data could come from either retailers or producers.

## Similar Questions

Sergio bought 250 shares of Silicon Acme @ 20 through his margin account. Then the stock plummets to \$7.50 a share. Calculate the market value, debit balance, and customer equity if his brokerage firm's margin rate is set 60%. I got... …

I need some ideas on how General Motors can gain market share, what are some of the recommandations for them. Thanks.

arguments for and against competing in a mass market. please could somebody give me some pointers?

5. ### marketing

1. You are the marketing manager for HP laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each difference using college students …
6. ### Finance

The current market price of the company’s share is \$5; its next expected dividend is \$0.20 and its expected growth rate is 10%. Flotation cost is 20% of the market price of the share. 3. What is the weighted average cost of capital
7. ### Marketing

Which of the following best describes a target market?
8. ### Accounting

When common stock has a par value of \$2 and a market value of \$15: 1.) the liability of the stockholders is \$13 per share 2.) there will be additional paid-in capital of \$13 per share 3.) common stock will be credited for \$15 per share …
9. ### Math

The table shows the actual retail market share of passenger cards from Ford Motor Company as a percentage of the U.S. market. Year Market Share 1975 23.6% 1980 17.2% 1985 18.8% 1990 20.0% 1995 20.7% A mathematical model for this date …
10. ### Math

The table shows the actual retail market share of passenger cards from Ford Motor Company as a percentage of the U.S. market. Year Market Share 1975 23.6% 1980 17.2% 1985 18.8% 1990 20.0% 1995 20.7% A mathematical model for this date …

More Similar Questions