Marketing

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How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand?

I think cars are a great example.

A Kia is a great car. It is a very affordable brand with mass distribution across the country (and world).

A Bentley is also a great car. However, as you know, they are much more expensive and harder to find.

Think about how the pricing and distribution affects the images of these two car brands which are on opposite ends of the pricing spectrum.

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