Elaboration likelihood model

Welcome to the Elaboration Likelihood Model category on Questions LLC! This category is a hub of knowledge dedicated to exploring the intricacies of the Elaboration Likelihood Model (ELM). Developed by Richard E. Petty and John T. Cacioppo in the 1980s, the ELM is a theory that delves into how individuals critically process persuasive messages. Whether you're a student, researcher, or someone simply interested in expanding your understanding of persuasion and cognitive processes, this category is the perfect place for you. Delve into thought-provoking questions and insightful discussions about the Elaboration Likelihood Model as we navigate its various dimensions, real-life applications, and impact on our decision-making processes. Join us as we unravel the fascinating concepts of the ELM and enhance our understanding of human behavior and persuasion.