When working on a market research plan, after enough data has been collected, the market research team goes back to the office and puts together: (1 point) Responses a conclusion on the effectiveness of their analysis. a conclusion on the effectiveness of their analysis. an outline of how much their research cost. an outline of how much their research cost. an analysis of their findings. an analysis of their findings. a list of their favorite parts of market research.
n the marketing process, once the problem has been defined, what is the next step? (1 point) Responses gather the information needed for the objective gather the information needed for the objective analyze the data and information collected analyze the data and information collected experiment with various social media platforms experiment with various social media platforms personally reach out to potential customers
gather the information needed for the objective
Betty is a market researcher who wants to find out the factors that are most attractive to customers and do so in a way that simplifies the data to just a few variables or factors. What type of analysis should she use? (1 point) Responses factor analysis factor analysis discriminant analysis discriminant analysis conjoint analysis conjoint analysis bias analysis
conjoint analysis
A _____ is a smaller piece of the population that represents the entire population. (1 point) Responses bias bias interval interval sample sample population
sample
hana works in the marketing department at a large, and very wealthy, toy corporation. She is currently identifying the data sources she will use to collect her data, as well as the number of people she will need to contact in order to get started on what process? (1 point) Responses denigrating the competition denigrating the competition auditing the financial records auditing the financial records complex market research complex market research employee evaluations
complex market research
or many years, LEGO was a company that was well-known for designing toys that were mostly geared towards this group. (1 point) Responses girls girls infants infants teens
