Ricardo conducts a survey to learn where consumers get information for buying used cars this is an example of ______
secondary research
marketing research only
market research only
both market research and marketing research
Both market research and marketing research
This is an example of market research only.
This example can be classified as both market research and marketing research.
Market research refers to the process of gathering information about target markets, including their preferences, behaviors, and needs. In this case, Ricardo is conducting a survey to understand where consumers get information for buying used cars. This research aims to collect data about consumers' information sources and gain insights into their buying behaviors.
Marketing research, on the other hand, focuses specifically on gathering information relevant to marketing decisions. In this example, by conducting the survey, Ricardo is gathering data that will help inform his marketing strategy for selling used cars. Understanding where consumers get their information can help Ricardo allocate his marketing resources effectively to reach his target audience.
Therefore, the example provided is an instance of both market research and marketing research, as it involves gathering information about the target market and utilizing that information to make informed marketing decisions.