Dana has conducted extensive market research to determine the precise demographics for her clothing business’s target market—young women between the ages of 13–19. Based on this knowledge, how is she most likely to find and connect with this demographic?
personal selling
social media
newspapers
magazines
- social media
Dana is most likely to find and connect with her target market of young women aged 13–19 through social media. This demographic is known for being active on platforms such as Instagram, Snapchat, and TikTok. By using targeted advertising, influencer partnerships, and engaging content on these social media platforms, Dana can effectively reach and connect with her desired audience. Personal selling, newspapers, and magazines may not be as effective in reaching this specific demographic.