Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer what is her next step
After developing several personas to help visualize and understand her target customer, Claire's next step would be to conduct market research and gather data to validate and refine her personas. This could involve surveying potential customers, analyzing online trends and behavior, and studying competitor strategies and customer feedback. This research will help Claire gain a deeper understanding of her target customers, their needs, preferences, and pain points, allowing her to tailor her online antiques business to meet their specific requirements. Additionally, Claire can use this data to develop effective marketing strategies, create compelling content, and provide personalized experiences for her customers.
