1. Choose an issue that is important to your group and conduct research on how social media is being used to address, raise awareness, or bring about change related to that issue.
2. Select a hashtag for your campaign and define your goal, main message, and target audience (stakeholders or members of civil society).
3. Determine how you will spread your message on social media and what other resources outside of social media you will use. Consider potential collaborations with other organizations or individuals.
4. Create a product that addresses the questions and considerations outlined in steps 2 and 3. This product can take the form of a poster, image/meme, audio or video, GIF, or performance art piece. Content must be original and not plagiarized.
5. Share your product on social media to gauge its impact, posting a minimum of three times over a few days.
6. Prepare a presentation for your tutorial that provides background on the social issue, historical and recent events related to it, an explanation of your artistic or digital piece, and how it connects to theoretical discussions in the course.
7. Ensure all submissions are made on Blackboard, including the social media posts and any additional resources needed for the presentation. If your art piece is physical, bring it to your tutorial for presentation.
By following the above steps use the social issue in South Africa of Suicides among students in varsities in regard to issues such as funding being cut off which is a burden in the student's lives so much it pushes them to suicide. Discuss every step in detail
1. The issue of student suicides in South African universities is a pressing concern that has been exacerbated by the lack of funding, mental health support, and academic pressure. Social media has been instrumental in raising awareness about this issue, connecting students, educators, and mental health professionals to share resources and support.
2. Hashtag: #EndVarsitySuicides
Goal: To raise awareness about the issue of student suicides in South African universities and advocate for increased mental health support and resources.
Main Message: Every student's life matters - let's work together to prevent suicides in our universities.
Target Audience: Students, educators, parents, mental health professionals, government officials, and civil society organizations.
3. Ways to spread the message:
- Create a social media campaign with eye-catching visuals, personal stories, and resources for mental health support.
- Collaborate with student organizations, mental health advocacy groups, and university administrations to amplify the message.
- Share information on upcoming events, workshops, and resources related to mental health and suicide prevention.
- Utilize different social media platforms such as Twitter, Facebook, Instagram, and TikTok to reach a wider audience.
4. Product: A series of powerful and heartfelt posters featuring quotes from students who have struggled with mental health issues in universities. Each poster will highlight the importance of seeking help, supporting each other, and breaking the stigma surrounding mental health. The posters will be designed to be visually striking and shareable on social media platforms.
5. Social media posts:
- Post 1: Share the first poster with a message encouraging followers to join the conversation and share their own experiences using the hashtag #EndVarsitySuicides.
- Post 2: Highlight a mental health resource or support organization in South Africa and urge followers to reach out for help if needed.
- Post 3: Share a video testimonial from a student who has overcome mental health challenges in university and is now advocating for change.
6. Presentation:
- Provide background information on the issue of student suicides in South African universities, including statistics, factors contributing to the problem, and recent events.
- Explain the concept behind the poster campaign and how it aims to connect with the target audience and raise awareness.
- Discuss the theoretical framework of mental health advocacy, social media activism, and the power of storytelling in creating social change.
7. Submission:
- Upload the posters and social media posts on Blackboard for feedback and evaluation.
- Bring physical copies of the posters to the tutorial for presentation and discussion with peers and the instructor.