1. Choose an issue that is important to your group and conduct research on how social media is being used to address, raise awareness, or bring about change related to that issue.
2. Select a hashtag for your campaign and define your goal, main message, and target audience (stakeholders or members of civil society).
3. Determine how you will spread your message on social media and what other resources outside of social media you will use. Consider potential collaborations with other organizations or individuals.
4. Create a product that addresses the questions and considerations outlined in steps 2 and 3. This product can take the form of a poster, image/meme, audio or video, GIF, or performance art piece. Content must be original and not plagiarized.
5. Share your product on social media to gauge its impact, posting a minimum of three times over a few days.
6. Prepare a presentation for your tutorial that provides background on the social issue, historical and recent events related to it, an explanation of your artistic or digital piece, and how it connects to theoretical discussions in the course.
7. Ensure all submissions are made on Blackboard, including the social media posts and any additional resources needed for the presentation. If your art piece is physical, bring it to your tutorial for presentation.
By following these steps, you will complete the social movements assessment and demonstrate your understanding of the role of social media in addressing social issues.
Which social issue can i choose that has never been addressed in South Africa in regard to the steps above
One possible social issue in South Africa that has not received sufficient attention is the lack of access to clean and safe drinking water in certain areas. This issue disproportionately affects marginalized communities, particularly in rural areas where infrastructure may be lacking.
Campaign Hashtag: #WaterForAllSA
Goal: The goal of this campaign is to raise awareness about the lack of access to clean drinking water in certain communities in South Africa and to advocate for government action to address this issue.
Main Message: Every person in South Africa deserves access to clean and safe drinking water. It is a basic human right that should be provided to all, regardless of their socioeconomic status or geographic location.
Target Audience: The target audience for this campaign includes government officials, NGOs working in the water and sanitation sector, community leaders, and members of civil society who are passionate about social justice and human rights.
Spread of Message: The campaign will utilize social media platforms such as Twitter, Facebook, and Instagram to spread awareness through posts, videos, infographics, and interactive content. In addition, we will collaborate with local NGOs and community organizations to amplify our message and reach a wider audience. Offline resources such as flyers and posters will also be distributed in key areas.
Product: A series of posters featuring powerful images and statistics related to the lack of access to clean water in South Africa, along with the campaign hashtag #WaterForAllSA. These posters will highlight the urgency of the issue and call for action from stakeholders and the public.
Presentation: The presentation will provide background on the lack of access to clean water in South Africa, including historical context and recent events. It will explain the inspiration behind the posters and how they connect to theoretical discussions on social justice and human rights in the course.
By following these steps, you will effectively address a social issue through the power of social media and creative activism.